When I got asked to be a Run Ambassador for lululemon, I had a number of questions about what that exactly means. At the time I had an idea, but now that I have had a chance to go over everything and have officially been one for a couple months, I wanted to share what it’s all about!
When the Ambassador program started off way back when, it was purely a product feedback relationship, and has since turned into a lot more. Now it’s a relationship between the Ambassador, the store and the community, and I feel like I am a real part of the lululemon family now!
lululemon doesn’t “sponsor” athletes, so this is their way of getting to interact with their local athletes. They pick people active in the community who are passionate about their sport and also about lululemon product and culture.
As an Ambassador, we give back by hosting events, by giving feedback to the store about product and involvements, and just by being an active part of the store and it’s community. They are really passionate about giving back and being involved with the community, so that’s a big part of it. You may have seen free yoga at your lululemon, or Kristin and I hosting team lemon run club for the past few months. Those are just a couple of examples of lululemon reaching out with the help of their Ambassadors.
I have come to know a lot of the employees really well and feel so comfortable walking into the store just to say hi. I also love getting to help customers with product, because you know I am not afraid to jump in and rave about Willpower Shorts for someone searching for a new pair.
The Ambassador relationship officially lasts for a year and I can honestly say I am SO EXCITED for everything coming up. Kristin and I have so many fun ideas to get people excited about running and about the store. Over the last sseven months we have watched team lemon run club grow and become something amazing, and we can’t wait to see it get even better. I feel so lucky to be part of such a great community of people and to have Kristin at my side through this.
If you are interested in becoming an Ambassador or just learning what it’s all about, go to your local lululemon and ask! Make yourself known, let them know you want to be an Ambassador, then apply and who knows, you might see a picture of yourself on the lululemon wall soon. A year ago, I had no idea what this program was, and now I can’t imagine not being a part of the lulu family!